Skip to content
Pango GY
Contact us
Pango GY
Contact us

Pango Flobi · Ad platform for news publishers

Pango Flobi (FLO·B) is an ad platform that connects advertisers directly with premium news publishers. It removes the layers in between to cut intermediary fees, and it shows ads only on the pages of Pango Lingo partner publishers.

Pango Flobi site (Korean)

We cut out the middlemen

A conventional digital ad passes through a DSP (the advertiser's buying platform), an ad exchange and an SSP (the publisher's selling platform) before it reaches a news page. Part of the ad budget leaves as intermediary fees along the way. Pango Flobi connects the advertiser and the publisher directly.

Conventional ad supply chain

  1. Advertiser
  2. DSP
  3. Ad Exchange
  4. SSP
  5. Publisher

Pango Flobi

  1. Advertiser
  2. FLO·B
  3. Publisher
Taking out the DSP, ad exchange and SSP layers reduces intermediary fees.

Ads that match the story, on vetted pages

  • Brand safety

    Ads appear only on the pages of Pango Lingo partner publishers. Illegal, spam and adult sites are blocked at the source.

  • AI contextual matching

    AI analyzes each article and matches it with brands that fit. You can also target by news section, such as business, entertainment and lifestyle, or sports.

  • In-read ad formats

    In-read ads sit between the paragraphs of an article. Formats such as In-Read Display and In-Read Video move with the reader's scroll, so they don't break the flow of the story.

Skip the complicated setup. Add revenue to your pages.

Publishers can stay focused on reporting and content. Publish with Pango Lingo. Monetize with Pango Flobi.

Lingo for publishing.Flobi for revenue.

Each product's site covers onboarding and pricing. You can also contact Pango GY directly.

Contact us

pango_plat@pango-gy.com